What This Section Covers
Types of Agents
Buyer’s agents, listing agents, dual agency, and team structures
The Agent Process
What agents do from initial contact through closing
Commission and Costs
How agents are paid and what it costs
Comparing Agents
Questions to ask and what to look for
What Real Estate Agents Do
For sellers
For sellers
Listing agents help property owners sell:
- Price property based on market analysis
- Market property to potential buyers
- Manage showings and open houses
- Negotiate offers
- Coordinate transaction details
- Guide through closing process
For buyers
For buyers
Buyer’s agents help purchasers find and buy property:
- Understand buyer needs and preferences
- Search and identify suitable properties
- Arrange property viewings
- Provide market insights and property analysis
- Write and negotiate offers
- Coordinate inspections and due diligence
- Guide through closing process
Market expertise
Market expertise
Agents provide local knowledge:
- Current market conditions
- Neighborhood characteristics
- Recent comparable sales
- Property value trends
- School districts and amenities
- Zoning and development plans
Transaction coordination
Transaction coordination
Agents manage the process:
- Contract preparation and review
- Deadline tracking
- Communication between parties
- Vendor coordination (inspectors, appraisers, etc.)
- Problem resolution
- Closing preparation
Licensing and Regulation
License requirements
License requirements
Real estate agents must be licensed by their state:
- Complete pre-licensing education
- Pass state licensing exam
- Work under supervising broker
- Complete continuing education
- Maintain active license status
Agent vs Broker vs Realtor
Agent vs Broker vs Realtor
Real Estate Agent (Salesperson): Licensed professional working under a broker.Real Estate Broker: Higher-level license allowing independent practice and supervision of agents. Requires additional education and experience.Realtor: Agent or broker who is a member of the National Association of Realtors (NAR) and subscribes to its code of ethics. This is a trademarked term, not all agents are Realtors.
Professional associations
Professional associations
Common memberships:
- National Association of Realtors (NAR)
- State and local real estate boards
- Multiple Listing Service (MLS) access
- Specialty designations (CRS, ABR, GRI, etc.)
When to Hire an Agent
Benefits of using an agent
Benefits of using an agent
- Professional market knowledge
- Access to MLS listings
- Negotiation expertise
- Transaction management
- Legal compliance
- Network of vendors and resources
- Time savings
- Emotional buffer in negotiations
When agents add most value
When agents add most value
- First-time buyers or sellers
- Competitive markets
- Complex transactions
- Limited time or availability
- Unfamiliar with local market
- Need for negotiation support
- Want professional guidance
Alternatives to traditional agents
Alternatives to traditional agents
Some buyers and sellers choose:
- For Sale By Owner (FSBO)
- Discount brokers
- Flat-fee MLS listing services
- iBuyers (instant cash offers)
- Real estate attorneys (in attorney states)
How Agents Are Paid
Commission-based
Commission-based
Agents typically earn commission as a percentage of the sale price, paid at closing. No sale means no payment.This aligns agent incentive with achieving a successful transaction.
Who pays commission
Who pays commission
Traditionally, the seller pays total commission, which is split between the listing agent and buyer’s agent.Commission is negotiable and varies by market and agreement.
Commission split
Commission split
The commission is typically divided:
- Total commission paid by seller
- Split between listing broker and buyer’s broker
- Each broker splits with their agent based on their agreement
Agent Fiduciary Duties
What fiduciary duty means
What fiduciary duty means
Agents owe specific legal duties to their clients:
- Loyalty: Act in client’s best interest
- Obedience: Follow lawful instructions
- Disclosure: Share material information
- Confidentiality: Protect private information
- Accounting: Handle funds properly
- Reasonable care: Use skill and diligence
Agency relationships
Agency relationships
Different representation creates different obligations:
- Seller’s agent: Owes fiduciary duty to seller
- Buyer’s agent: Owes fiduciary duty to buyer
- Dual agency: Agent represents both parties (restricted or illegal in some states)
- Transaction broker: Facilitates deal without representing either party
Disclosure requirements
Disclosure requirements
Agents must disclose:
- Agency relationship
- Material property defects
- Conflicts of interest
- Personal interest in transaction
- Compensation arrangements
Find Real Estate Agents
Research real estate agents in your area.