What to Compare
Coverage terms
Coverage terms
Policies with similar premiums may have different coverage:
- Policy form (HO-2, HO-3, HO-5)
- Dwelling coverage amount
- Personal property limits and sub-limits
- Liability limits
- Deductible options
- Replacement cost vs actual cash value
- Extended replacement cost percentage
- Loss of use coverage
Premium cost
Premium cost
Deductible options
Deductible options
Different deductibles affect both premium and out-of-pocket costs.Get quotes at multiple deductible levels:
- $500
- $1,000
- $2,500
- $5,000 (if available)
Available discounts
Available discounts
Discounts vary by insurer. Ask about:
- Multi-policy (bundle home and auto)
- Security systems
- New home
- Claims-free
- Loyalty
- Payment method
- Professional associations
- Senior/retiree
Endorsement availability
Endorsement availability
Not all insurers offer all endorsements:
- Water backup coverage
- Equipment breakdown
- Service line coverage
- Scheduled personal property
- Identity theft
- Home business
Evaluating Insurers
Financial strength
Financial strength
Insurer must be able to pay claims, especially after widespread disasters.Check ratings from:
- AM Best (A or better recommended)
- Standard & Poor’s (A or better)
- Moody’s (A3 or better)
Claims satisfaction
Claims satisfaction
How insurer handles claims matters most when you need them.Research sources:
- J.D. Power Home Insurance Study
- Consumer Reports ratings
- State insurance department complaints
- Online reviews (Google, Yelp)
- NAIC complaint index
NAIC complaint ratio
NAIC complaint ratio
National Association of Insurance Commissioners tracks complaints relative to market share.Complaint index:
- 1.0 = average complaints for market share
- Below 1.0 = fewer complaints than expected
- Above 1.0 = more complaints than expected
State insurance department
State insurance department
State regulators track insurer performance:
- Complaint history
- Regulatory actions
- Financial examinations
- Market conduct issues
Local presence
Local presence
Consider whether insurer has local agents and adjusters:Benefits of local presence:
- Easier communication
- Faster claims response
- Agent knows local risks
- In-person service available
The cheapest policy isn’t always the best value. An insurer that denies claims or delays payments costs more in the long run than slightly higher premiums from a reliable company.
Questions to Ask
Coverage questions
Coverage questions
- What policy form is this (HO-2, HO-3, HO-5)?
- Is personal property covered at replacement cost or ACV?
- What are the sub-limits for jewelry, electronics, and other categories?
- Is there extended replacement cost coverage? What percentage?
- What perils are excluded?
- How is dwelling coverage amount determined?
- What additional living expenses coverage is included?
Deductible questions
Deductible questions
- What deductible options are available?
- Is there a separate wind/hail deductible?
- Is the deductible flat amount or percentage-based?
- How does deductible change affect premium?
- Are there separate deductibles for different perils?
Claims questions
Claims questions
- How do I file a claim?
- What is typical claims response time?
- Do you use staff adjusters or independent adjusters?
- Is 24/7 claims reporting available?
- What is the typical timeline from claim to payment?
- Do you offer claim forgiveness?
Discount questions
Discount questions
- What discounts am I eligible for?
- Is multi-policy discount available?
- What security features qualify for discounts?
- Are there discounts for claims-free history?
- Do you offer payment discounts (autopay, pay in full)?
- Are there professional or alumni association discounts?
Policy management questions
Policy management questions
- Can I manage my policy online?
- How do I make changes to coverage?
- What is the cancellation policy?
- How are renewals handled?
- Will you notify me before non-renewal?
- How are premium increases communicated?
Red Flags
Significantly lower premium
Significantly lower premium
Poor financial ratings
Poor financial ratings
Insurers with weak ratings may not pay claims:
- Rating below A from AM Best
- Recent downgrade
- Negative outlook
- State regulatory concerns
High complaint ratios
High complaint ratios
Consistent pattern of complaints indicates problems:
- NAIC complaint ratio above 1.5
- Multiple years of high complaints
- Complaints specifically about claims handling
- Regulatory actions for claims practices
Pressure tactics
Pressure tactics
Quality insurers don’t need high-pressure sales:
- Pressure to decide immediately
- Reluctance to provide written quotes
- Unwillingness to explain coverage details
- Discouraging comparison shopping
- Vague answers to specific questions
Unusually restrictive terms
Unusually restrictive terms
Some insurers have stricter terms than industry standard:
- Shorter time to report claims
- More exclusions
- Lower sub-limits
- Stricter maintenance requirements
- More reasons to deny claims
How to Shop
Get multiple quotes
Get multiple quotes
Obtain at least 3-5 quotes to understand the market:
- 2-3 national insurers
- 1-2 regional insurers
- Independent agent representing multiple companies
Use consistent information
Use consistent information
Provide identical information to each insurer:
- Same dwelling coverage amount
- Same deductible
- Same liability limit
- Accurate property information
- Complete disclosure of claims history
Request full policy documents
Request full policy documents
Review actual policy terms, not just quote summaries:
- Policy declarations page
- Coverage forms
- Endorsements
- Exclusions list
Compare annual cost
Compare annual cost
Look at total annual premium, not just monthly payment:
- Monthly payments may include fees
- Pay-in-full discounts affect true cost
- Some quotes may be for different terms
Agents and Brokers
Captive agents
Captive agents
Represent single insurance company.Examples: State Farm agents, Allstate agents, Farmers agentsPros:
- Deep knowledge of their company’s products
- Direct relationship with insurer
- May have authority to make decisions
- Can only offer one company’s products
- Cannot shop market for you
- May not mention coverage gaps their company doesn’t fill
Independent agents
Independent agents
Represent multiple insurance companies.Pros:
- Shop multiple insurers for you
- Can compare options across companies
- Not tied to single insurer’s products
- Can find coverage if one insurer declines
- May not know each company’s products as deeply
- May favor insurers paying higher commissions
- Relationship is with agent, not insurer
Direct insurers
Direct insurers
Sell directly to consumers without agents.Examples: GEICO, USAA, Amica (direct options)Pros:
- May have lower premiums (no agent commission)
- Convenient online management
- 24/7 service availability
- No local agent relationship
- Self-service for policy questions
- May miss coverage needs without agent guidance
Which to choose
Which to choose
Consider captive agent if:
- Satisfied with one insurer’s offerings
- Value local agent relationship
- Prefer single point of contact
- Want to compare multiple options
- Have complex insurance needs
- Prefer professional guidance across carriers
- Comfortable managing insurance yourself
- Primarily price-focused
- Have straightforward coverage needs
When to Switch Insurers
Good reasons to switch
Good reasons to switch
- Premium increased significantly without claims
- Found better coverage at similar price
- Claims experience was poor
- Current insurer has financial concerns
- Need coverage current insurer doesn’t offer
- Moving to area where current insurer doesn’t operate
Reasons to stay
Reasons to stay
- Loyalty discount is significant
- Claims-free discount would reset
- Satisfied with claims handling
- Bundle discount with auto
- Current coverage meets all needs
- New insurer has worse ratings
How to switch
How to switch
- Obtain new policy quotes
- Compare coverage and cost carefully
- Purchase new policy with effective date
- Verify new coverage is in place
- Cancel old policy after new policy effective
- Notify mortgage lender of change
- Request refund of unused premium from old insurer
Timing considerations
Timing considerations
- Switch at renewal to avoid short-rate cancellation penalties
- Allow overlap to ensure no coverage gap
- Notify lender before effective date
- Update escrow if applicable
Comparing Quotes Worksheet
Use this framework to compare quotes:| Factor | Insurer A | Insurer B | Insurer C |
|---|---|---|---|
| Annual premium | |||
| Dwelling coverage | |||
| Personal property limit | |||
| Liability limit | |||
| Deductible | |||
| Policy form (HO-2, HO-3, etc.) | |||
| Replacement cost on contents | |||
| Extended replacement cost % | |||
| Water backup included | |||
| AM Best rating | |||
| J.D. Power rating | |||
| NAIC complaint ratio |
Making the Decision
Weigh all factors
Weigh all factors
Don’t choose on price alone. Consider:
- Coverage adequacy (most important)
- Financial strength
- Claims reputation
- Premium cost
- Available discounts
- Agent/service quality
- Endorsement availability
Calculate true value
Calculate true value
Lower premium with worse claims handling is not a bargain.Consider:
- What happens if you have a major claim?
- Will insurer pay fairly and promptly?
- Is coverage adequate for your risks?
- Can you afford the deductible?
Trust your research
Trust your research
After thorough comparison:
- Choose insurer with best combination of factors
- Don’t second-guess based on minor premium differences
- Verify coverage meets your needs
- Set calendar reminder to review annually