Hometrics pulls data from your Google Business Profile during onboarding. You can update any field at any time from your dashboard.
Business Information
Core details that establish your presence and help customers verify they’ve found the right business.Business Name
Your official business name as it appears on licenses and marketing. Consistency with your Google Business Profile matters for recognition.
Address
Your primary business location. Determines which geographic searches surface your profile. Service-area businesses can indicate coverage zones.
Phone Number
Primary contact number. Displayed prominently on your profile. Make sure this line is monitored during business hours.
Fax Number
Optional. Still relevant for title companies, attorneys, and businesses that handle document transfers. Leave blank if not applicable.
Links & Scheduling
Make it easy for customers to take the next step. Every link you add removes friction between discovery and contact.Website URL
Your primary website. Provides an indexed backlink for SEO value. Customers use this to research your business further before making contact.
Calendar Link
Direct scheduling link (Calendly, Acuity, etc.). Lets customers book consultations without back-and-forth emails. High-intent prospects convert faster when booking is frictionless.
Quote/Application URL
Link to your quote request form, intake application, or contact form. Useful for businesses with structured intake processes (lenders, insurance, property managers).
Social Links
Connect Facebook, Instagram, LinkedIn, and other profiles. Gives customers additional validation and ways to learn about your business personality.
Visual Identity
First impressions matter. Professional visuals signal credibility and help your profile stand out in search results.Logo
Your business logo. Appears in search results and at the top of your profile. Use a high-resolution file with transparent background for best results.
Banner Image
Header image displayed on your profile page. Use a professional photo of your team, office, or branded graphic. Recommended size: 1200x400px or similar aspect ratio.
Services & Capabilities
Help customers understand what you do and whether you’re equipped to handle their specific needs.Services
The specific services you provide. Hometrics pulls initial services from your Google Business Profile, but you can add, remove, or edit them. Detailed service lists improve matching with customer searches.
Languages Spoken
Languages your staff can conduct business in. Customers filter by language when searching. Selecting applicable languages expands your discoverability to multilingual searchers.
Licensed States
States where you hold active licenses. Critical for lenders, attorneys, insurance agents, and other regulated professionals. Customers searching in specific states only see providers licensed there.
Differentiators, Special Pricing & Badges
These sections have dedicated guides that explain how to use them effectively.Using Differentiators
Choose differentiators that reflect real operations and increase trust
Special Pricing Strategy
Offer discounts as trust signals without commoditizing your service
Earning Badges
How badges are earned through consistent, compliant behavior
Profile Completeness & Discoverability
Hometrics doesn’t penalize incomplete profiles, but complete profiles have natural advantages:| Completeness | Effect on Discoverability |
|---|---|
| Basic info only | Appears in broad searches, limited filter matching |
| + Links & scheduling | Higher conversion from views to contact |
| + Services & languages | Matches more specific customer filters |
| + Differentiators & pricing | Appears in filtered searches, builds trust faster |
| + Professional visuals | Stands out in results, signals credibility |
You don’t need to complete everything at once. Start with business information and links, then build out services, differentiators, and visuals over time.