> ## Documentation Index
> Fetch the complete documentation index at: https://learn.hometrics.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Profile Overview

> What each profile section does and why it matters for discoverability

Your Hometrics profile is how customers find, evaluate, and contact you. A complete profile improves discoverability across the directory. Every section you complete gives customers more reasons to choose you — and more ways to filter their search to find you.

<Note>
  Hometrics pulls data from your Google Business Profile during onboarding. You can update any field at any time from your dashboard.
</Note>

***

## Business Information

Core details that establish your presence and help customers verify they've found the right business.

<CardGroup cols={2}>
  <Card title="Business Name" icon="building">
    Your official business name as it appears on licenses and marketing. Consistency with your Google Business Profile matters for recognition.
  </Card>

  <Card title="Address" icon="location-dot">
    Your primary business location. Determines which geographic searches surface your profile. Service-area businesses can indicate coverage zones.
  </Card>

  <Card title="Phone Number" icon="phone">
    Primary contact number. Displayed prominently on your profile. Make sure this line is monitored during business hours.
  </Card>

  <Card title="Fax Number" icon="fax">
    Optional. Still relevant for title companies, attorneys, and businesses that handle document transfers. Leave blank if not applicable.
  </Card>
</CardGroup>

***

## Links & Scheduling

Make it easy for customers to take the next step. Every link you add removes friction between discovery and contact.

<CardGroup cols={2}>
  <Card title="Website URL" icon="globe">
    Your primary website. Provides an indexed backlink for SEO value. Customers use this to research your business further before making contact.
  </Card>

  <Card title="Calendar Link" icon="calendar">
    Direct scheduling link (Calendly, Acuity, etc.). Lets customers book consultations without back-and-forth emails. High-intent prospects convert faster when booking is frictionless.
  </Card>

  <Card title="Quote/Application URL" icon="file-lines">
    Link to your quote request form, intake application, or contact form. Useful for businesses with structured intake processes (lenders, insurance, property managers).
  </Card>

  <Card title="Social Links" icon="share-nodes">
    Connect Facebook, Instagram, LinkedIn, and other profiles. Gives customers additional validation and ways to learn about your business personality.
  </Card>
</CardGroup>

<Tip>
  Profiles with calendar or quote links convert at higher rates. Customers searching Hometrics are often ready to act — don't make them hunt for how to reach you.
</Tip>

***

## Visual Identity

First impressions matter. Professional visuals signal credibility and help your profile stand out in search results.

<CardGroup cols={2}>
  <Card title="Logo" icon="image">
    Your business logo. Appears in search results and at the top of your profile. Use a high-resolution file with transparent background for best results.
  </Card>

  <Card title="Banner Image" icon="panorama">
    Header image displayed on your profile page. Use a professional photo of your team, office, or branded graphic. Recommended size: 1200x400px or similar aspect ratio.
  </Card>
</CardGroup>

<Warning>
  Avoid stock photos that look generic. Customers are evaluating whether they can trust you — authentic imagery builds confidence faster than polished but impersonal graphics.
</Warning>

***

## Services & Capabilities

Help customers understand what you do and whether you're equipped to handle their specific needs.

<CardGroup cols={3}>
  <Card title="Services" icon="list-check">
    The specific services you provide. Hometrics pulls initial services from your Google Business Profile, but you can add, remove, or edit them. Detailed service lists improve matching with customer searches.
  </Card>

  <Card title="Languages Spoken" icon="language">
    Languages your staff can conduct business in. Customers filter by language when searching. Selecting applicable languages expands your discoverability to multilingual searchers.
  </Card>

  <Card title="Licensed States" icon="map">
    States where you hold active licenses. Critical for lenders, attorneys, insurance agents, and other regulated professionals. Customers searching in specific states only see providers licensed there.
  </Card>
</CardGroup>

***

## Differentiators, Special Pricing & Badges

These sections have dedicated guides that explain how to use them effectively.

<CardGroup cols={3}>
  <Card title="Using Differentiators" icon="sliders" href="/pro/using-differentiators">
    Choose differentiators that reflect real operations and increase trust
  </Card>

  <Card title="Special Pricing Strategy" icon="tag" href="/pro/special-pricing-strategy">
    Offer discounts as trust signals without commoditizing your service
  </Card>

  <Card title="Earning Badges" icon="trophy" href="/pro/earning-performance-badges">
    How badges are earned through consistent, compliant behavior
  </Card>
</CardGroup>

***

## Profile Completeness & Discoverability

Hometrics doesn't penalize incomplete profiles, but complete profiles have natural advantages:

| Completeness                | Effect on Discoverability                          |
| :-------------------------- | :------------------------------------------------- |
| Basic info only             | Appears in broad searches, limited filter matching |
| + Links & scheduling        | Higher conversion from views to contact            |
| + Services & languages      | Matches more specific customer filters             |
| + Differentiators & pricing | Appears in filtered searches, builds trust faster  |
| + Professional visuals      | Stands out in results, signals credibility         |

<Note>
  You don't need to complete everything at once. Start with business information and links, then build out services, differentiators, and visuals over time.
</Note>

***

## Related Resources

<CardGroup cols={2}>
  <Card title="Why Join Hometrics" icon="rocket" href="/pro/why-join">
    Benefits of claiming your profile
  </Card>

  <Card title="Increase Your Visibility" icon="chart-line" href="/pro/increase-visibility">
    What drives visibility on Hometrics and beyond
  </Card>

  <Card title="Services & Pricing" icon="tags" href="/pro/pricing">
    Explore automation and reputation management options
  </Card>

  <Card title="Differentiators Explained" icon="star" href="/overview/platform-features/differentiators">
    See how customers view differentiators in the directory
  </Card>
</CardGroup>